Designing for intention, not attention.
Based in São Paulo London. I've lived and worked across different cultures, which shapes how I approach problems: I don't assume there's only one right answer. Before UX, I spent over a decade in hospitality, often the person responsible for reading a tense situation, weighing priorities, and making a call that worked for both the customer and the business. That's the instinct I bring to product design: staying calm under pressure, anticipating what people need, and making decisions with the bigger picture in mind.
I believe in design that respects people's time and attention, but I also believe ideas only matter once they ship. So I try to stay close to what's realistic to build, not just what looks good in a deck. I want to work somewhere I can learn from people more experienced than me, get pushed on the technical constraints I don't fully understand yet, and figure out how good ideas survive contact with reality.
My approach bridges structured research, like user interviews, usability testing, and trend analysis, with hands-on technical experimentation. Figma and prototyping are my daily foundation, but I treat creative coding and 3D environments as a playground for testing new ideas.
When I'm off-screen, I spend my time cycling around London, exploring local exhibitions, and keeping track of the latest movie releases.
